:root {
  --ink: #12110f;
  --ink-soft: #2a2724;
  --mist: #f0ece6;
  --stone: #e4dfd7;
  --amber: #d4a017;
  --amber-hot: #e8b84a;
  --blush: #b87a6e;
  --text: #1a1816;
  --muted: #6b6560;
  --white: #faf8f5;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --header-h: 4.25rem;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: auto;
}

body {
  margin: 0;
  font-family: Outfit, system-ui, sans-serif;
  font-weight: 400;
  color: var(--text);
  background: var(--mist);
  line-height: 1.5;
  overflow-x: hidden;
}

img {
  display: block;
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

button {
  font: inherit;
  cursor: pointer;
  border: 0;
  background: none;
  color: inherit;
}

.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--ink);
  color: var(--white);
  padding: 0.75rem 1rem;
  z-index: 100;
}

.skip-link:focus {
  left: 0;
}

.eyebrow {
  margin: 0 0 0.75rem;
  font-size: 0.72rem;
  font-weight: 600;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 40;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  height: var(--header-h);
  padding: 0 clamp(1.25rem, 4vw, 3rem);
  background: color-mix(in srgb, var(--mist) 88%, transparent);
  backdrop-filter: blur(14px);
  border-bottom: 1px solid color-mix(in srgb, var(--ink) 8%, transparent);
  transition: transform 0.45s var(--ease);
}

.site-header.is-hidden {
  transform: translateY(-110%);
}

.brand {
  font-family: Fraunces, Georgia, serif;
  font-size: 1.35rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.desktop-nav {
  display: none;
  gap: 1.75rem;
  font-size: 0.92rem;
  font-weight: 500;
}

.desktop-nav a:hover {
  color: var(--blush);
}

.cart-btn {
  font-weight: 600;
  font-size: 0.92rem;
  padding: 0.45rem 0.85rem;
  border: 1px solid color-mix(in srgb, var(--ink) 18%, transparent);
  border-radius: 999px;
}

.cart-btn span {
  margin-left: 0.25rem;
  color: var(--blush);
}

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  align-items: end;
  color: var(--white);
  background: var(--ink);
}

.hero-media {
  position: absolute;
  inset: 0;
  overflow: hidden;
}

.hero-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transform: scale(1.08);
}

.hero-veil {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(180deg, rgba(18, 17, 15, 0.25) 0%, rgba(18, 17, 15, 0.72) 70%, rgba(18, 17, 15, 0.92) 100%),
    radial-gradient(ellipse at 30% 20%, rgba(232, 184, 74, 0.18), transparent 55%);
}

.hero-copy {
  position: relative;
  z-index: 1;
  padding: calc(var(--header-h) + 2rem) clamp(1.25rem, 4vw, 3rem) 5.5rem;
  max-width: 46rem;
}

.hero-kicker {
  color: color-mix(in srgb, var(--white) 70%, transparent);
}

.hero-title {
  margin: 0;
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(3.4rem, 11vw, 7.5rem);
  font-weight: 600;
  line-height: 0.92;
  letter-spacing: -0.035em;
}

.hero-line {
  display: block;
  overflow: hidden;
}

.hero-word {
  display: inline-block;
}

.hero-lede {
  margin: 1.25rem 0 1.75rem;
  max-width: 28rem;
  font-size: 1.05rem;
  color: color-mix(in srgb, var(--white) 82%, transparent);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.5rem;
}

.scroll-cue {
  position: absolute;
  left: clamp(1.25rem, 4vw, 3rem);
  bottom: 1.4rem;
  z-index: 1;
  display: flex;
  align-items: center;
  gap: 0.65rem;
  margin: 0;
  font-size: 0.72rem;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: color-mix(in srgb, var(--white) 65%, transparent);
}

.scroll-cue span {
  width: 1px;
  height: 2.5rem;
  background: linear-gradient(transparent, var(--amber-hot));
  animation: pulse-line 1.8s ease-in-out infinite;
}

@keyframes pulse-line {
  0%,
  100% {
    opacity: 0.35;
    transform: scaleY(0.7);
  }
  50% {
    opacity: 1;
    transform: scaleY(1);
  }
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0.9rem 1.4rem;
  border-radius: 999px;
  font-weight: 600;
  font-size: 0.95rem;
  transition: transform 0.35s var(--ease), background 0.25s ease, color 0.25s ease;
}

.btn:hover {
  transform: translateY(-2px);
}

.btn-small {
  padding: 0.55rem 1rem;
  font-size: 0.85rem;
}

.btn-light {
  background: var(--white);
  color: var(--ink);
}

.btn-dark {
  background: var(--ink);
  color: var(--white);
}

.btn-amber {
  background: var(--amber-hot);
  color: var(--ink);
}

.text-link {
  font-weight: 500;
  border-bottom: 1px solid color-mix(in srgb, currentColor 45%, transparent);
}

.marquee {
  overflow: hidden;
  background: var(--ink);
  color: var(--amber-hot);
  border-block: 1px solid color-mix(in srgb, var(--amber) 35%, transparent);
  padding: 0.85rem 0;
}

.marquee-track {
  display: flex;
  gap: 1.5rem;
  width: max-content;
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(1.4rem, 3.5vw, 2.2rem);
  font-weight: 500;
  white-space: nowrap;
  animation: marquee 28s linear infinite;
}

.marquee-track b {
  color: var(--blush);
  font-weight: 400;
}

@keyframes marquee {
  to {
    transform: translateX(-50%);
  }
}

.shop,
.ugc,
.cta {
  padding: clamp(4rem, 10vw, 7rem) clamp(1.25rem, 4vw, 3rem);
}

.section-head {
  max-width: 40rem;
  margin-bottom: 2.5rem;
}

.section-head h2,
.ritual-intro h2,
.kit-panel h2,
.story-copy h2,
.featured-copy h2,
.cta h2 {
  margin: 0;
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(2.4rem, 6vw, 4.2rem);
  font-weight: 600;
  line-height: 1.02;
  letter-spacing: -0.03em;
}

.section-lede,
.featured-lede,
.story-copy p {
  margin: 1rem 0 0;
  color: var(--muted);
  max-width: 32rem;
  font-size: 1.05rem;
}

.product-grid {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: 1fr;
  gap: 1.75rem;
}

.product-card {
  display: grid;
  gap: 1rem;
}

.product-media {
  position: relative;
  display: block;
  width: 100%;
  padding: 0;
  overflow: hidden;
  border-radius: 1.25rem;
  background: var(--stone);
  aspect-ratio: 4 / 5;
}

.product-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.9s var(--ease);
}

.product-card:hover .product-media img {
  transform: scale(1.06);
}

.product-tag {
  position: absolute;
  top: 0.85rem;
  left: 0.85rem;
  padding: 0.35rem 0.65rem;
  border-radius: 999px;
  background: var(--ink);
  color: var(--white);
  font-size: 0.7rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.product-meta h3 {
  margin: 0 0 0.35rem;
  font-size: 1.1rem;
  font-weight: 500;
}

.price {
  margin: 0 0 0.85rem;
  font-weight: 600;
}

.price-lg {
  font-size: 1.5rem;
  margin: 0;
}

.featured {
  display: grid;
  gap: 2rem;
  padding: clamp(3rem, 8vw, 5rem) clamp(1.25rem, 4vw, 3rem);
  background: var(--ink);
  color: var(--white);
}

.featured-media {
  overflow: hidden;
  border-radius: 1.5rem;
  background: var(--ink-soft);
}

.featured-media img {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
}

.featured-points {
  margin: 1.5rem 0;
  padding: 0;
  list-style: none;
  display: grid;
  gap: 0.65rem;
  color: color-mix(in srgb, var(--white) 78%, transparent);
}

.featured-points li::before {
  content: "→ ";
  color: var(--amber-hot);
}

.featured-buy {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem;
}

.featured .eyebrow {
  color: color-mix(in srgb, var(--amber-hot) 85%, white);
}

.ritual {
  padding: clamp(4rem, 10vw, 7rem) clamp(1.25rem, 4vw, 3rem);
  background: var(--stone);
}

.ritual-intro {
  margin-bottom: 2.5rem;
}

.ritual-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1.25rem;
}

.ritual-steps li {
  display: grid;
  gap: 0.35rem;
  padding: 1.5rem 0;
  border-top: 1px solid color-mix(in srgb, var(--ink) 14%, transparent);
}

.ritual-steps span {
  font-size: 0.75rem;
  letter-spacing: 0.16em;
  color: var(--blush);
  font-weight: 600;
}

.ritual-steps strong {
  font-family: Fraunces, Georgia, serif;
  font-size: clamp(1.8rem, 4vw, 2.6rem);
  font-weight: 600;
}

.ritual-steps small {
  color: var(--muted);
  font-size: 1rem;
}

.kit {
  display: grid;
  gap: 2rem;
  padding: clamp(4rem, 10vw, 7rem) clamp(1.25rem, 4vw, 3rem);
}

.kit-panel {
  background: var(--white);
  border-radius: 1.5rem;
  padding: clamp(1.5rem, 4vw, 2.5rem);
  border: 1px solid color-mix(in srgb, var(--ink) 8%, transparent);
}

.kit-options {
  display: grid;
  gap: 0.75rem;
  margin: 1.5rem 0 1.25rem;
}

.kit-option {
  display: flex;
  gap: 0.75rem;
  align-items: center;
  padding: 0.85rem 1rem;
  border-radius: 0.85rem;
  background: var(--mist);
  font-weight: 500;
}

.kit-option input {
  width: 1.1rem;
  height: 1.1rem;
  accent-color: var(--ink);
}

.kit-total {
  margin: 0 0 1.25rem;
  font-size: 1.05rem;
}

.kit-visual {
  overflow: hidden;
  border-radius: 1.5rem;
  min-height: 16rem;
}

.kit-visual img {
  width: 100%;
  height: 100%;
  min-height: 16rem;
  object-fit: cover;
}

.story {
  display: grid;
  gap: 2rem;
  padding: clamp(4rem, 10vw, 7rem) clamp(1.25rem, 4vw, 3rem);
  background: var(--ink);
  color: var(--white);
}

.story .eyebrow {
  color: color-mix(in srgb, var(--amber-hot) 85%, white);
}

.story-copy p {
  color: color-mix(in srgb, var(--white) 72%, transparent);
}

.story-media {
  overflow: hidden;
  border-radius: 1.5rem;
}

.story-media img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.ugc-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem;
}

.ugc-grid figure {
  margin: 0;
  overflow: hidden;
  border-radius: 1rem;
  aspect-ratio: 1;
}

.ugc-grid img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.8s var(--ease);
}

.ugc-grid figure:hover img {
  transform: scale(1.05);
}

.cta {
  text-align: center;
  background: var(--stone);
}

.cta h2 {
  margin-bottom: 1.5rem;
}

.site-footer {
  padding: 2.5rem clamp(1.25rem, 4vw, 3rem) 3rem;
  background: var(--ink);
  color: color-mix(in srgb, var(--white) 78%, transparent);
  font-size: 0.92rem;
}

.site-footer strong {
  color: var(--white);
}

.footer-note {
  margin-top: 0.75rem;
  max-width: 42rem;
  color: color-mix(in srgb, var(--white) 55%, transparent);
  font-size: 0.82rem;
  line-height: 1.55;
}

.footer-note a {
  color: var(--amber-hot);
  text-decoration: underline;
}

.cart-drawer[hidden] {
  display: none;
}

.cart-drawer {
  position: fixed;
  inset: 0;
  z-index: 60;
}

.cart-backdrop {
  position: absolute;
  inset: 0;
  background: rgba(18, 17, 15, 0.45);
}

.cart-panel {
  position: absolute;
  top: 0;
  right: 0;
  width: min(100%, 24rem);
  height: 100%;
  background: var(--white);
  display: flex;
  flex-direction: column;
  box-shadow: -20px 0 60px rgba(0, 0, 0, 0.18);
}

.cart-head,
.cart-foot {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.25rem 1.35rem;
  border-bottom: 1px solid var(--stone);
}

.cart-foot {
  border-bottom: 0;
  border-top: 1px solid var(--stone);
  margin-top: auto;
  flex-wrap: wrap;
  gap: 0.75rem;
}

.cart-head h2 {
  margin: 0;
  font-family: Fraunces, Georgia, serif;
  font-size: 1.5rem;
}

.cart-close {
  font-size: 1.6rem;
  line-height: 1;
}

.cart-list {
  list-style: none;
  margin: 0;
  padding: 1rem 1.35rem;
  display: grid;
  gap: 0.85rem;
  overflow: auto;
}

.cart-list li {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  font-size: 0.95rem;
}

.cart-empty {
  color: var(--muted);
}

.toast {
  position: fixed;
  left: 50%;
  bottom: 1.5rem;
  transform: translateX(-50%);
  z-index: 70;
  padding: 0.75rem 1.15rem;
  border-radius: 999px;
  background: var(--ink);
  color: var(--white);
  font-size: 0.9rem;
  font-weight: 500;
  box-shadow: 0 12px 40px rgba(0, 0, 0, 0.25);
}

.toast[hidden] {
  display: none;
}

@media (min-width: 720px) {
  .desktop-nav {
    display: flex;
  }

  .product-grid {
    grid-template-columns: repeat(2, 1fr);
  }

  .featured {
    grid-template-columns: 1.05fr 0.95fr;
    align-items: center;
    gap: 3rem;
  }

  .ritual-steps {
    grid-template-columns: repeat(3, 1fr);
    gap: 1.5rem;
  }

  .ritual-steps li {
    border-top: 0;
    border-left: 1px solid color-mix(in srgb, var(--ink) 14%, transparent);
    padding: 0 0 0 1.25rem;
  }

  .kit {
    grid-template-columns: 1fr 1fr;
    align-items: stretch;
  }

  .story {
    grid-template-columns: 1fr 1.1fr;
    align-items: center;
    gap: 3rem;
  }

  .ugc-grid {
    grid-template-columns: repeat(3, 1fr);
    gap: 1rem;
  }
}

@media (min-width: 1100px) {
  .product-grid {
    grid-template-columns: repeat(4, 1fr);
  }
}

@media (prefers-reduced-motion: reduce) {
  .marquee-track,
  .scroll-cue span {
    animation: none;
  }

  .product-media img,
  .ugc-grid img,
  .btn {
    transition: none;
  }
}